Meet the first Irish-based clinic to offer Jett Plasma skin tightening treatment to clients.
So you are the first clinic in Ireland to invest in the Jett Plasma Pen. How are you and your clients finding it?
It was quiet at the beginning as people were not aware of how advanced the technology has become since the arrival of DC Plasma, state-of-the-art medical grade devices in ionised
science. Its non-surgical procedure can be performed in under 45 minutes with 50pc less downtime due to its patented technology. Now we have clients travelling from all over the country just to try it. When they see the results their friends that have had Jett Plasma procedures have achieved they are quick to book appointments. Word of mouth has been a great tool for us and we recently hired a new staff member to help with the extra workload. While it was a premium priced device, (over €8,000), I have recouped my initial outlay already as the pen has no competition in the high end, quality niche it occupies in the non-surgical aesthetics market.
What makes the Jett Plasma Pen different from other plasma pens on the market?
It’s like comparing a Ferrari to a Fiat, there is a big difference in quality, treatment versatility and safety. The Jett device is built in the EU, not China, and most importantly for my clients, it is medically certified, which allows me to obtain insurance for the treatments that require qualified therapists. We work a lot with Dr Vincent Wong, who is based on Harley St in London and he travels over to Ireland to perform treatments on my clients every couple of months. They love him! You would be amazed at the number of uninsured plasma pens out there, all without medical certification and hence the reason why insurance companies will not touch them. To the best of my knowledge, Jett Plasma is the only plasma pen on the market in Ireland that is insurable right now and its important to me that my clients always receive best practice and high standards in this growing area of non-surgical aesthetics.
Where do you feel the growth is going to be in the Irish aesthetics and beauty industry?
Demand for quick, non-surgical procedures, particularly laser therapies, injectables, non-invasive fat reduction, advanced skincare knowledge, all with minimal downtime is certainly on the up. Running my aesthetic clinic in Clane for over 10 years, I have seen a big growth from beauty to advanced technologies and it’s this knowledge that my clients are thriving on right now.
What are the trends you are seeing in the industry today?
I have seen a big surge in less invasive non-cosmetic treatments, which can be easier on the body, like high-intensity focused ultrasound (HIFU), a treatment that offers the medium-term benefits of a traditional facelift, without the fear of a scalpel or local anaesthetic. Fat freezing has become increasingly popular in Ireland in recent years. A non-invasive procedure using cryolipolysis which permanently eliminates stubborn fat deposits on the abdomen, thighs, hips, buttocks and double chin areas. Another popular trend right now, made famous by the Kardashians is platelet-rich plasma (PRP) therapy: injections that promote collagen and elastin
production, which help stem cells to rejuvenate, brighten and tighten the skin, while reducing wrinkles.
What challenges do you see facing the aesthetics industry going forward in Ireland?
The face of Ireland has changed so much over the last few years. The aesthetic industry is increasingly extending beyond what we put on our face and bodies to what we put into them, the aesthetic services industry is getting harder and harder to track. Part of the problem in Ireland is that there is no regulatory body overseeing aesthetic procedures.
Yes, we have seen new training standards implemented from Government companies since May 2018, but then it all falls back on the insurance companies not giving cover to
qualified therapists as the underwriters are mostly UK-based. This is causing a big problem in Ireland, due to Brexit and our working relationship with these companies post-Brexit. Due to many years of development, suppliers of equipment and consumables are associated with UK-based aesthetic providers and, as a result, have controlled the Irish marketplace. Now with Brexit all the grey areas are starting to come into effect – import duties, increase in costs and UK underwriter pulling out of Ireland. Our over reliance on the UK supply market has now led to uncharted waters in the industry as we now have to look to European suppliers and non-UK underwriters.
Our biggest challenge by far is going to be reinventing our industry to be Irish-based, which is going to be done by encouraging the mainland European-based companies to set up with
Irish-based companies and set Irish companies up as market leaders, not followers.
What is your advice to somebody starting off in the industry or thinking of going out on their own?
Anyone who works in the beauty and aesthetic industry will tell you that it’s an inviting, inspiring place, full of empowering people, evolving ideas, and the occasional heated discussion about the merits of one holy grail beauty product or technology over the other. During my time in the industry, the biggest challenge I find to date is the industry does not stop growing, it is vital that you do not stop learning, never stop educating yourself. Last May I went back to college to certify in the highest level of QQI teacher training, I am consistently training and upskilling to meet the latest technologies that are appearing on the Irish market. My advice to anybody
contemplating going out on your own is knowing that you are a team player before you make the jump. “You are only at your best when you can build a very strong team around you.”
For more information contact Sabrina on
tel: 045 982 993 or visit www.aacaesthetics.ie